| 标题 | Tiger in the City |
| 广告公司 | Cheil Worldwide |
| 广告战役 | Tiger in the City |
| 广告主 | Samsung |
| 品牌 | Samsung Galaxy S22 Ultra |
| 首次发布日期 | 2022 / 2 |
| 行业领域 | 手机与寻呼机 |
| 剧情简介 | In 2022, the Year of the Tiger, Samsung Electronics launched a striking out-of-home campaign using a giant 3D billboard that grabbed a worldwide attention. Just before the Galaxy Unpacked 2022, one of the most anticipated tech events of the year where Samsung reveals its latest innovations, the global activation took place at landmarks of the world’s most vibrant cities including New York, London, Dubai, Kuala Lumpur, Beijing, Shanghai, Guangzhou, and Seoul to build up anticipation towards the new Galaxy S22 series. Titled “Tiger in the City," the campaign integrates key aspects of the Galaxy brand and innovations of the new product series. Tiger, symbolizing courage and fearlessness, takes a huge leap conveying the Galaxy brand’s bold move over the past decades reshaping the world through mobile innovations. Tiger is also known for its powerful night vision, a feature that connects to the power of new Galaxy series' advanced Nightography capabilities. |
| 媒体类别 | Digital Billboard/Poster |
| 市场 | 美国, 阿拉伯联合酋长国, 中国, 韩国, 马来西亚, 英国 |
| 创意总监 | Seongphil Hwang |
| 美术指导 | Suntaeck Kim |
| 美术指导 | Taeyul Ko |
| Junpyo Kim | |
| 文案 | Sungwon Won |
| 项目经理 | Euisun Chung |
| 客户总监 | Choong Young Woo |
| 客户主管 | Bruce Sung |
| 客户主管 | Heejeong Yun |
| Account Coordinator | Eun Kyo Yang |
| Visual Director | Hyo-Sang Lim |
| 制作公司 | Junpasang Production |
| 执行制片 | Kyounghyun Kim |
| Sound Designer | Sunglae Hong |
| Print Production Company | Bounce Studio |
| Creative Designer | Wanmo Koo |