标题 | Bottle Shape |
广告公司 | Publicis Italy |
广告战役 | Feel It |
广告主 | Coca-Cola Company |
品牌 | 46664/Coca-Cola |
首次发布日期 | 2020 / 2 |
行业领域 | 软饮料,奎宁水 |
剧情简介 | Only a logo and a title are needed to make the invisible visible. |
哲学 | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
媒体类别 | Billboard |
Worldwide Chief Creative Officer | Bruno Bertelli |
首席创意官 | Cristiana Boccassini |
执行创意总监 | Davide Boscacci |
联合创意总监 | Stefano Zanoni |
文案 | Stefano Zanoni |
创意总监 | Roberto Ardigò |
美术指导 | Roberto Ardigò |
客户主管 | Lorenza Montorfano |
Client Services Director | Benedetta Virga |
Group Account Director | Mirjana Slavkovic |
客户主管 | Alberto De Simone |
Art Buyer | Caterina Collesano |
后期制作 | B612 |