| 标题 | Adoptify (120s) |
| Brief | Did you know that dogs have their own taste in music? A shelter in Germany partnered with Spotify to create a new way of adopting shelter dogs. Like electronic music? So does Ray, a black and white french bulldog. When users listened to music on Spotify, video banners popped up featuring a pup with the same taste in beats. Adoption requests saw a 340% bump and all featured dogs found homes. The program has been wildly popular and animal shelters between Berlin and Bogota are working to implement Adoptify. |
| 广告公司 | Serviceplan Campaign X |
| 广告战役 | Adoptify |
| 广告主 | Tierschutzverein München e.V. |
| 品牌 | Tierschutzverein München |
| Posted | 11月 2018 |
| 行业领域 | 动物权利、安全及收养 |
| 剧情简介 | Adoptify matches shelter dogs and potential owners with the same musical tastes on Spotify. |
| 媒体类别 | 互动 |
| 制作公司 | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| 创意总监 | Luitgard Hagl |
| 文案 | Kornelia Szatko |
| 美术指导 | Michael Lux |
| 文案 | Leon Morelli |
| 客户总监 | Konstanze Kliesch |
| 技术总监 | Felix Koschmidder |
| 技术总监 | Heinrich Plener |
| 导演 | Luis de Maia |
| 执行制片 | Maggy Fischer |
| 执行制片 | Annett Gruenbeck |
| 执行制片 | Maik Schmidt |
| 制作公司制片 | Nicole Ostermeier |
| Saskia Diers | |
| 剪辑师 | Janine Meyer |
| 剪辑师 | Petra Scherer |