| 剧情简介 | During the summer of 2022, pet abandonment skyrocketed.The younger generations are very socially conscious, and work like the one carried out by our NGO is of great interest to them. However, many of them don’t know that they can adopt a pet through La SPA.In addition to loving cats, our young target audience also loves to play video games. On July 19, Stray was released, an adventure video game in which the player controls a stray cat who falls into a city populated by robots.Our creative idea was to hack the game. We modeled five real cats from La SPA shelters and integrated them into Stray. All you had to do was download the file from La SPA website to your PC. To amplify our initiative, we selected well-known French streamers. To adopt a cat, you just had to select the cat and contact the corresponding shelter. |
| 哲学 | In order to raise awareness about animal adoption amongst French people, especially the youngest generations, the French Society for the Protection of Animals (La SPA) and its partner agency Havas Play, are launching a new campaign that models real cats from their shelters directly in the video game Stray. Havas Play and La SPA had the idea to incorporate 5 real rescued cats directly in Stray, an interactive video game. In this game, the player embodies a small cat wandering in the deserted streets of a forgotten city, making it a real phenomenon and one of the top selling and best rated games. Instead of playing the main catracter, La SPA offers the possibility to all players to put themselves in the paws of one of 5 cats currently waiting in their shelters, looking for a home. It’s a way to put them in the spotlight and encourage their quick adoption, but also to draw attention to all the other cats still waiting for a better life. Everything has been done to replicate identically Pastelle, Doc, P’tite Crevette, Zoya and Câline (the 5 cats selected by La SPA), from paws to mustache! Designed by a specialized developer, these models, represent the great diversity of cats available for adoption in the different SPA shelters. |