| 标题 | The SUV of compact cars |
| 广告公司 | Landia |
| 广告战役 | The SUV of compact cars |
| 品牌 | Renault Kwid |
| 首次发布日期 | 2017 / 12 |
| 行业领域 | 轿车 |
| 哲学 | Starring a passionate gorilla, the campaign presents the SUV of the compacts in the LATAM region. After the successful launch in Brazil, it was time for the New Renault Kwid to conquer other markets in Latin America. For these countries, NEOGAMA created an exclusive regional campaign, keeping the same strategy to present the model as "The SUV of compact cars". In the irreverent commercial, a gorilla lives an unlikely romance with a beautiful young woman aboard the Kwid. Everything is going well until they realize that the forest reserve’s rescue team - from which the primate escaped - is pursuing them. Some performance scenes reinforce the model's competitive differentials, such as robustness, higher ground clearance, design and the SUV look and feel. The good humor is reinforced by the soundtrack that goes along the commercial: "Easy", from the classic romantic group The Commodores, led by the singer Lionel Richie between 1968 and 1983. Andy Fogwill, from LANDIA, has directed this super production shot in Buenos Aires. “Bernie”, as the animatronic gorilla is called, comes from a Hollywood Studio known for producing feature films such as Alien and Predator. The soundtrack and sound effects is produced by Circle of Sound, from Los Angeles. The campaign will be aired in Open TV, Cable TV, Digital, Press and POS. The first country to air the campaign will be Argentina, where the car arrives on December. It is expected that from 2019, the SUV of the compacts to be launched in other countries. |
| 媒体类别 | 影视 |
| 长度 | |
| 市场 | 阿根廷, 智利 |
| 制作公司 | Landia |
| Director | Andy Fogwill |
| 执行制片 | Adrián D’Amario |
| 后期制作 | Clan VFX |
| Audio Production | Circle of sound |
| Agency | NEOGMA |
| Client | Juan Marcelo de Carlo |
| Client | Caroline Mechaï |
| 首席创意官 | Alexandre Gama |
| Creative Director | Fábio Mozeli |
| Creative Director | Márcio Ribas |
| 美术指导 | Fernando Saú |
| 文案 | Leandro Dolfini |
| Agency Producer | Mariah Bayeux |
| Agency Producer | Luciana Kley |
| Regional Account Director | IVAN CAMILO PINZON PALACIO |
| Regional Account Manager | Eduardo Crepaldi |