标题 | Tram Shelter |
广告公司 | TBWA\ Helsinki |
广告战役 | Tram Shelter |
广告主 | Amnesty International |
品牌 | Amnesty International |
Posted | 6月 2005 |
产品 | Anti-violence against women |
行业领域 | 反对家暴、性虐待 |
哲学 | The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life |
问题 | When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them |
媒体类别 | 户外广告 |
市场 | 芬兰 |
文案 | Tommy Mäkinen |
文案 | Markku Rönkkö |
文案 | Eeva Kekalainen |
美术指导 | Minna Lavola |
美术指导 | Jyri Konttinen |
客户主管 | Kirsi Pärni |
客户主任 | Frank Johansson |