Matt Lee
Joint Deputy Executive Creative Director at M&C Saatchi London
LONDON, 英国
标题Iguana
广告公司
广告战役 Painted beautiful imagery
广告主 McDonald's
品牌 McCafe
首次发布日期 2016 / 9
行业领域 餐馆与快餐
剧情简介 McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads.
哲学 It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. 
媒体类别 平面
创意总监
创意总监
美术指导
文案
客户总监
广告公司制片
广告公司制片
摄影师

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