标题 | Iguana |
广告公司 | Leo Burnett |
广告战役 | Painted beautiful imagery |
广告主 | McDonald's |
品牌 | McCafe |
首次发布日期 | 2016 / 9 |
行业领域 | 餐馆与快餐 |
剧情简介 | McDonald’s uses Arabica beans sourced from Rainforest Alliance Certified farms in its McCafé coffee range. Hand artist Guido Daniele and photographer Jason Hindley evoke ethics and quality in a series of striking ads. |
哲学 | It aims to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. |
媒体类别 | 平面 |
创意总监 | Matt Lee |
创意总监 | Peter Heyes |
美术指导 | Steve Robertson |
文案 | Blake Waters |
客户总监 | Sam Houlston |
广告公司制片 | Emily Green |
广告公司制片 | Sarah Iannou |
摄影师 | Jason Hindley |