| 标题 | The Unburnable Book |
| 广告公司 | Rethink Communications Inc. |
| 广告战役 | The Unburnable Book |
| 广告主 | Penguin Random House |
| 品牌 | Penguin |
| Posted | 11月 2022 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | Books are being banned and burned at an alarming rate. In response to this wave of censorship, we worked with Penguin Random House to create an unburnable edition of The Handmaid’s Tale made entirely from fireproof materials. Then, we got Margaret Atwood to test it with a flamethrower. |
| 媒体类别 | 案例研究 |
| Chief Creative Director | Aaron Starkman |
| 执行创意总监 | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| 创意总监 | Robbie Percy |
| 文案 | Robbie Percy |
| 创意总监 | Caroline Friesen |
| 美术指导 | Caroline Friesen |
| Director of Broadcast Production | Steph Walker-Wells |
| Director of Broadcast Production | Beverley Wells |
| Broadcast Producer | Alex Butt |
| Director of Print Production | AJ Merrick |
| Print Producer | Agnes Gilchrist |
| Studio Director | Brad Kumar |
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