Sean McDonald
Chief Strategy Officer at Rethink Communications Inc.
Toronto, 加拿大
标题Molson Hockey Night In Canada, Multilingual Edition
广告公司
广告战役 Molson Hockey Night In Canada, Multilingual Edition
广告主 Molson Canadian
品牌 Molson
Posted11月 2021
行业领域 啤酒,苹果酒
剧情简介 As our national sport, hockey is ingrained in Canada’s culture, tradition and identity. But, it hasn’t always reflected how diverse our country truly is. In fact, just becoming a fan is almost as daunting as playing the sport itself. Particularly if you don’t “speak hockey.”Language is a barrier to entry for many potential hockey fans.Molson wants everyone to feel welcome to Rep Our Home. No matter who you are, or where you’re from, every Canadian should feel welcome to experience and embrace hockey—OUR GAME.So to make sure hockey was speaking to more Canadians, we created Molson Hockey Night in Canada, Multilingual Edition. On April 24, hockey will be broadcast in seven languages—Arabic, Cantonese, German, Hindi, Mandarin, Tagalog, Vietnamese.
媒体类别 案例研究
首席创意官
执行创意总监
创意总监
创意总监
美术指导
美术指导
文案
文案
设计师
Chief Strategy Officer
Strategist
制作公司制片

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