| 标题 | Doll Family |
| Brief | Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse. |
| 广告公司 | UP IN THE SKY LIMITED |
| 广告战役 | #BreakTheCycle Campaign |
| 广告主 | Project Alert Violence Against Women |
| 品牌 | Project Alert Violence Against Women |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 种族、族裔、民族及残障意识 |
| 广告口号 | BreakTheCycle |
| 剧情简介 | CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM |
| 哲学 | Creating a view into the world of a child that has been scarred from observing Domestic Violence at close range. We used the dolls as metaphor to shocking effect |
| 问题 | The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss |
| 结果 | The video has been shared over 200 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign |
| 媒体类别 | 电视 |
| 长度 | |
| 更多信息 | http://www.projectalertnig.org/ |
| 文案 | Oje Ojeaga |
| 广告公司制片 | Bolanle Akintomide |
| 导演 | Tolulope Ajayi |
| Brand Strategy Director | Idiareno Atimomo |
| Brand Manager | Olawale Mada |
| 文案 | JESSICA IWAYEMI |
| 创意总监 | Omaga Idirigbe |