| 标题 | Voll auf E |
| 广告公司 | Jung von Matt / Neckar |
| 广告战役 | Voll auf E |
| 广告主 | Energie Baden-Württemberg EnBW |
| 品牌 | EnBW |
| 首次发布日期 | 2018 / 11 |
| 行业领域 | 水、电及煤气服务，公用事业 |
| 哲学 | After their huge success in late 2017, the stoner birds are back on the wire. And this time they not only get high on the green electricity provided by German energy supplier EnBW, but they also get a first-hand experience of how this energy is used to juice up modern E- Mobility services. The ‘Voll auf E’ campaign, from agency Jung von Matt/Neckar and director Hans-Christoph Schultheiss, brings another comedic script to life, in which our three birds and their furry friend, question whether they are hallucinating when they are introduced to a state of the art, dancing E-bird, who is ‘Rocking on E’. The team’s interpretation of the script focused on further spicing up the narrative from last year’s campaign, with a more surprising plot, stronger character-building and, a recognizable soundtrack. The animation was once again handled by Sehsucht Hamburg and led by Daniel Jahnel. Sehsucht reworked the rigging, texturing and shading for the returning characters, including detailed work on the feather simulation pipeline to add believability. The team also concepted and built the new E-bird character, taking reference from automotive design, in a nod to EnBW’s plans to continue their expansion to bring E-mobility to their customers. Another new design feature, is the fully CG environment, moving on from last year’s digital matte painting. The film releases today and can be found online on EnBW social media and select cinemas across Germany. Originally aired with German audio, a version with English subtitles can also be found online. |
| 媒体类别 | 电视 |
| 长度 | |
| Creative Director / Copy | Tassilo Gutscher |
| Creative Director / Art | Peter Sigg |
| 文案 | Dennis Cicioglu |
| Producer | Joshua Enzig |
| Account Director | Meike Hagner |
| Production | Sehsucht, Hamburg |
| Director | Hans-Christoph Schultheiss |
| 执行制片 | Jan Tiller |
| Producer | Tanya Curnow |
| Producer | Stephanie Hülsmann |
| Design | Caroline Goehner |
| Design | Julius Brockelmann |
| 3D Lead | Daniel Jahnel |
| 3D Artist | Juan Brockhaus |
| 3D Artist | Jakob Schulze-Rohr |
| 3D Artist | Norbert Kiehne |
| 3D Artist | Markus GeertsMartin Chatterjee |
| 3D Artist | Thure Koch |
| 3D Artist | Jannes Kreyenberg |
| 3D Artist | Heinrich Löwe |
| 3D Artist | Frank Spalteholz |
| 3D Artist | Sebastian Welti |
| Motion Design | Mitra Navab-Pour |