Pinterest Predicts - "Mush Rooms"

Quiet Storm

Quiet Storm London, 英国

529

品牌: Pinterest Predicts
国家: 英国

广告主: Pinterest

标题	Mush Rooms
广告公司	Quiet Storm
广告战役	Pinterest Predicts
广告主	Pinterest
品牌	Pinterest Predicts
首次发布日期	2023 / 3
行业领域	社区网站
哲学	Quiet Storm is launching a series of short videos to promote Pinterest Predicts, Pinterest’s annual report for agencies and advertisers that identifies the top trends that the platform expects will emerge and continue to grow in 2023. The films feature a number of British and American industry leaders discussing eight of the most unexpected trends from the report, mulling over the hows and whys of consumer behaviour and highlighting how useful they find the report for their businesses. The light-hearted videos combine interviews and motion graphics, as Beth Freedman, CEO Dentsu X and Walt Geer, Chief Experience Design Officer, VMLY&R, among others, puzzle over some of the more unusual trends for 2023 – from ‘Rust married’ (orange themed wedding outfits) to ‘Free spirits’ (the trend for no-alcohol and low-alcohol drinks). The agency team created the videos as a playful way to highlight the trends and show how they might be used to think creatively as well as help develop new products and define merchandising strategy. The videos will appear on Twitter, LinkedIn and Pinterest Business to drive awareness and demonstrate the report’s usefulness as a comprehensive predictive tool for the industry.
媒体类别	Corporate Communication
长度	49 seconds
市场	美国
后期制作	Quiet Storm Films
创意总监	Trevor Robinson
创意总监	Seb Jamous
Copywriter / Planner Art Director	Seb Jamous
客户总监	Jenna Hayward
广告公司制片	Emily Wolley
Director/Photographer	Trevor Robinson
Director/Photographer	Seb Jamous
制片	Emily Wolley
剪辑师	David Owen
音效设计公司	Virtual Sound
摄影指导	David Owen