| 标题 | Combat Warm-up |
| 广告公司 | FamousGrey |
| 广告战役 | Combat Warm-up |
| 广告主 | GARMIN Corporation |
| 品牌 | Garmin |
| Posted | 8月 2022 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience. |
| 问题 | For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Account Management | Siebe Lefebure |
| 广告经理 | Nicolas Coppens |
| 广告经理 | Tom De Schrijver |
| 广告公司制片 | Gaëlle Haesaert |
| 广告公司制片 | Marlies Neudt |
| 创意团队 | Zoé De Priester |
| 创意团队 | Yana Gestels |
| 创意团队 | Sarah de Prez |
| 创意团队 | Laureen Delbauche |
| 创意总监 | Peter Ampe |
| 设计师 | Sacha Lempereur |
| Digital | Joachim François |
| Digital | Jonas Sprengers |
| Digital | Sander Cuypers |
| Digital Strategy | Wies Dickens |
| 摄影指导 | Edouard Legrelle |
| 导演 | Max Pauwels |
| 剪辑师 | Sven Vanhee |
| Motion Designer | Fries Vansevenant |
| Public Relations | Kathy Van Looy |
| Public Relations | Laure Vandeghinste |
| Public Relations | Laura Godinho |
| Public Relations | Eva Van Riet |
| PR Agency | Famous Relations, Groot-Bijgaarden |
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