标题 | Uninterrupted |
广告公司 | BBDO Canada |
广告战役 | Uninterrupted |
广告主 | Girl Talk HQ |
品牌 | Gender Equality |
Posted | 11月 2017 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | The spot begins with a single female voice explaining how frequently men interrupt women. She cites studies, statistics and very public examples of this happening to demonstrate that this isn’t something in our heads, but rather a symptom of a much deeper problem. As she speaks, the woman doesn’t take a single break or pause. She doesn’t even finish her sentence until, 51 seconds later, she explains that she couldn’t because a man would’ve just interrupted her. An announcer tells us the spot is from GirlTalkHQ.com, a female empowerment news media site that will always remain uninterrupted. |
问题 | GirlTalkHQ.com is a female empowerment news media platform. So we wanted to highlight the growing numbers of studies and statistics showing that men interrupt women at an alarming rate, and we did it with an uninterruptible radio ad. In it, a woman explains the facts surrounding the issue, where it happens, how it feels, the root causes behind it and what we can do about it all in a single, uninterrupted sentence. |
媒体类别 | 广播 |
首席创意官 | Denise Rossetto |
首席创意官 | Todd Mackie |
文案 | Jamie Spears |
美术指导 | James Leake |
客户经理 | Rebecca Flaman |
广告公司制片 | Beatrice Bodogh |
制作公司 | Ricochet |
音频后期制作 | Mike Rosnick |