| 标题 | British Election |
| Brief | When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), The Economist took centre stage by offering every person in Britain free access to the magazine's sharp perspective. From the eccentricity of Snapchat to the accessibility of outdoor, the message was reached potential readers wherever the conversation was happening. |
| 广告公司 | Proximity London |
| 广告战役 | British Election |
| 广告主 | The Economist |
| 品牌 | The Economist |
| Posted | 11月 2017 |
| 行业领域 | 报纸、杂志、书籍 |
| 剧情简介 | When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), we thrust The Economist centre stage by offering every person in Britain free access to The Economist’s perspective. We worked through the night to deliver commuters live news of key swings in their local constituencies on digital billboards at Kings Cross and roaming digital ad vans, offering free copies of The Economist and generating subscriptions at the same time. |
| 媒体类别 | 案例研究 |
| 执行创意总监 | John Treacy |
| Deputy Executive Creative Director | Jason Cascarina |
| 美术指导 | Rob Morris |
| 文案 | Ben Sawyer |
| 客户经理 | James Knight |
| 客户总监 | Prena Amin |
| Business Director | Matt Brocklesby |
| 客户企划 | Matt Linnett |
| 设计 | Gabriele Mockute |
| 设计 | Mitch Bellach |