| 标题 | Broken Heart (Coeur Brisé) |
| Brief | Your Playlists combined summer insights with real user-created Spotify playlists. Each poster featured at least one real playlist from Spotify. For example, in an airport: "To the guy who created the playlist 'Where’s my passport?' Too late." Or "To you, the guy who created the playlist 'Brokenhearted' this summer. Someone just made a playlist called 'Need some lovin'." |
| 广告公司 |
Media.Monks Paris
|
| 广告战役 |
Your Summertime, Your Playlists.
|
| 广告主 |
Spotify
|
| 品牌 |
Spotify
|
| Posted | 11月 2017 |
| 行业领域 | 零售、分销及餐馆
|
| 剧情简介 | Your Summertime, Your Playlists is a national display campaign combining summer insights with real user-made Spotify playlists. Every poster features at least one existing playlist from Spotify that we responded to with a ‘truth’ to create funny and witty messages to accompany French holiday makers on summer trips this year. We had access to the media localizations in advance which allowed us to ultra-localize some of the posters, and and include tailor-made, local insights. |
| 媒体类别 |
户外广告
|
| Chief Executive Officer (CEO) |
Wale GBADAMOSI-OYEKANMI
|
| 创意总监 |
Damien Foui
|
| 创意总监 |
Fabienne Fiorucci
|
| 美术指导 |
Boris Lavergne
|
| 美术指导 |
Simon CHENUT
|
| 文案 |
Thomas BROUCHON
|
| 文案 |
Pierre BOURDIN-SAUVIAC
|
| 客户总监 |
Edith Chapin
|
| Account Management |
Clément CHENIN
|
