标题 | Stevenage Challenge Board |
广告公司 |
DAVID
|
广告战役 |
Stevenage Challenge
|
广告主 |
Burger King
|
品牌 |
Burger King
|
首次发布日期 |
2019 / 10
|
产品 |
Whopper
|
剧情简介 | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
媒体类别 |
Digital Billboard/Poster
|
制作公司 |
Landia
|
Global COO |
Sylvia Panico
|
执行创意总监 |
Saulo Rocha
|
执行创意总监 |
André Toledo
|
GCD |
Fernando Pellizzaro
|
GCD |
Jean Zamprogno
|
创意总监 |
Fred Bosch
|
文案 |
Luis Giraldo
|
文案 |
Alexander Allen
|
文案 |
Jared Schermer
|
美术指导 |
Felipe Antonioli
|
美术指导 |
Pedro Sattin
|
美术指导 |
Andres Tamayo
|
Strategy Director |
Jon Carlaw
|
客户企划 |
Stephanie Salvador
|
Jr. Planner |
Vanessa Amaral
|
客户总监 |
Stefane Rosa
|
Management Supervisor |
Jenny Gobel
|
Head of Global Production |
Veronica Beach
|
制作公司制片 |
Marina Rodrigues
|
Senior Business Affairs Manager |
Barbara Karalis
|
广告经理 |
Eric Hirschhorn (Burger King)
|
Global CMO |
Fernando Machado
|
Head of Global Brand Marketing |
Marcelo Pascoa
|
Sr. Brand Manager of Global Marketing |
Rogelio Magana
|
Sr. Brand Manager of Global Marketing |
Mary Toups
|
President |
Chris Finazzo
|
Head of Marketing |
Renato Rossi
|
Lead Marketing Communications |
Diego Suarez
|
Director, Media |
Jorge R. Oliveira
|
Social Media Digital Marketing |
Flavia Guetter
|
Media Marketing |
Madeline McDermott
|
导演 |
Render Panic by The Movement
|
执行制片 |
Nico Cabuche
|
Agency |
DAVID Madrid & Miami |
Global CCO & Partner |
Pancho Cassis |
Global COO |
Sylvia Panico |
ECD |
Saulo Rocha, André Toledo |
GCD |
Fernando Pellizzaro, Jean Zamprogno |
CD |
Fred Bosch |
Copywriter |
Luis Giraldo, Alexander Allen, Jared Schermer |
Art Director |
Pedro Sattin, Andres Tamayo |
Head of Social |
Alex Sanchez |
Strategy Director |
Jon Carlaw |
Planner |
Stephanie Salvador |
Jr. Planner |
Vanessa Amaral |
Group Account Director |
Stefane Rosa |
Management Supervisor |
Jenny Gobel |
Head of Global Production |
Veronica Beach |
Producer |
Marina Rodrigues |
Senior Business Affairs Manager |
Barbara Karalis |
CLIENT |
Burger King |
Global CMO |
Fernando Machado |
Head of Global Brand Marketing |
Marcelo Pascoa |
Sr. Brand Manager of Global Marketing |
Rogelio Magaña |
Sr. Brand Manager of Global Marketing |
Mary Toups |
President, Burger King North America |
Chris Finazzo |
Head of Marketing, North America |
Renato Rossi |
Lead Marketing Communications |
Diego Suarez |
Director, Media & Social Channels |
Jorge R. Oliveira |
Social Media Digital Marketing |
Flavia Guetter |
Media Marketing |
Madeline McDermott |
Production Company |
Landia |
Director |
Render Panic by The Movement |
Executive Producer |
Nico Cabuche |
Producer |
Alberto Lopez Garrido |
DOP |
Oriol Barcelona |
Post-Production Company |
Metropolitana |
Editor |
Pablo Marchetto |
Post Producer |
Alvaro Monzon |
CGI |
The Cathedral |
Animation Studio |
Mr. Klauss |
Music |
Twenty Below Music |
Composers |
R Gigante, R Irving, A Gigante |
Audio Mix |
Heard City |
Mixer |
Evan Mangiamele, Eric Warzecha |
Producer |
Andi Lewis |
Executive Producer |
Sasha Awn |
Music Production Company |
Jamute |
Music Producers |
James Pedrozo Pinto, Daniel Telles and Thiago Lester |
Executive Producer |
Alejandro Ramos Lepez |
Sound Engineers |
Otavio Bertolo, Fernanda Galetti and Rafael Laurenti |
Production Coordinators |
Juliana Zuppo and Cassia Garcia |
Digital Production Studio |
Unicorns & Unicorns |
Technical Director |
Sun Komen |
Head of Development |
Ralph Kuijpers |
Art Director |
Ceara Adamson |
PR |
Alison Brod Marketing and Communications (ABMC) |
Media |
Horizon Media & Scout |
Director, Digital, Horizon Media |
Brian Zai |
Account Executive, Scout |
Nico Amantia |
Social Media Agency |
MullenLowe U.S. |
Chief Creative Officer |
Mark Wenneker |
Executive Creative Director |
Tim Vaccarino |
Executive Creative Director |
Dave Weist |
SVP, Creative Director |
Enrique Camacho |
Associate Creative Director |
Cody Dummer |
Copywriter |
Vanessa de Beaumont |
Senior Social Strategist |
Jimmy George |
Social Content Writer |
Arielle Mulgrew |
Community Manager |
Katie Nisbet |
Community Manager |
Hannah Beardsley |
Director of Print Production |
Aidan Finnan |
Senior Business Affairs Manager |
Amy Keddy |
Assistant Project Manager |
Morgan Playle |
VP, Account Director |
Kerry McKibbin |
Account Director |
Alison Whisenant |
Account Executive |
Leila Chee |