Interbev - "Eat Like Your Avatar"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, 法国

1031

品牌: Interbev
国家: 法国

广告主: Interbev

标题	Eat Like Your Avatar
广告公司	Ogilvy Paris
广告战役	Eat Like Your Avatar
广告主	Interbev
品牌	Interbev
首次发布日期	2024 / 4
行业领域	食品
剧情简介	INTERBEV, a French interprofession that promote flexitarianism with its campaign “Love meat, eat it better”, have launched the “Eat like your avatar” operation in collaboration with French gamer Valouzz. In video games, gamers spend an enormous amount of time concocting recipes that earn them extra performance points. Healthy, well-balanced meals. Their avatar, in theory, is eating as if a flexitarian. Whereas, in real life, unlike their avatar, gamers eat whatever they can get their hands on. Even with good intentions to eat better, they don't really know how. Valouzz, a YouTube star who made his name via his channel alternating between vlogging personal adventures and gameplay sequences, took the challenge: for a fortnight, he had to eat and cook the same foods and recipes as those unlocked by his avatar in the famous adventure game Zelda. On his social platforms, Valouzz chronicled his experience during the 15 day challenge. Like a logbook, it's a real dive into his daily life, where all his challenges, joys and difficulties are shared, and above all the benefits this challenge has brought him. Watch the short documentary that has already racked up over 285K views.
媒体类别	互动
长度	54 seconds
President	Mathieu Plassard
President	Matthieu Elkaim
首席创意官	Matthieu Elkaim
美术指导	Thomas Chatenay
文案	quentin burette
Business Director	Romain Bruneau
客户经理	Marjory Law
客户主管	Félix Brugnon
Head of Production	Aurélie Appert
客户助理	Sofiann Boutaïb
动作设计	Quentin Lohr
Sound Designer	Nicolas Brandel