| 剧情简介 | One in six pregnancies ends in miscarriage – but hardly anybody speaks openly about the taboo topic, leaving many women feeling alone and at fault. ELTERN – a magazine covering ALL parent related topics – wanted to change this by airing the first Mother’s Day commercial with a trigger warning. The film gave the impression of being just another ‘stereotypical Mother’s Day film’ told from the perspective of a child. The unexpected twist: due to a miscarriage, this child was never born. The film encouraged viewers to break their silence and linked to our ELTERN platform where they found exchange, support, and education. And it worked! The video went viral – even beyond German borders. Earning a media equivalency value of €1,900,000 and reaching a total of 59.4 million people. Among them, brave women who used the comments to share their experiences – letting those affected everywhere know that a miscarriage is not their fault. |