| 标题 | Overturn 2 |
| 广告公司 | WE ARE Pi |
| 广告战役 | Overturn |
| 广告主 | TEDxAmsterdamWomen |
| 品牌 | TEDx |
| 首次发布日期 | 2017 / 11 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 哲学 | WE ARE Pi's Creative Lead Anne Fleming and Designer Johanna de Greeuw collaborated to create the overarching theme and visuals. The theme was 'Overturn'. The work subverted the words that define and confine us in binary, polarised identities. Feminist. Feminine. The new F words were the first in a series of posters that flip stereotypes and simplistic identities to celebrate those who overturn. TEDxWomen is a stage for women to inspire; it focuses on the unique way in which women contribute to global change and thus helps to reshape the future. |
| 媒体类别 | 平面 |
| Client | TEDxAmsterdamWomen |
| Founder | Marian Spier |
| Head of Strategy | Alex Bennett-Grant |
| 执行创意总监 | Rick Chant |
| 执行创意总监 | Barney Hobson |
| Lead Copywriter | Anne Fleming |
| Designer | Johanna de Greeuw |