标题 | Zoom by Ocado |
广告公司 | St. Luke’s Communications |
广告战役 | Zoom by Ocado |
广告主 | Ocado |
品牌 | Ocado |
首次发布日期 | 2022 / 6 |
行业领域 | 在线零售、网上商店 |
哲学 | Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
广告经理 | George Dean |
广告经理 | Zoe Hannah |
广告经理 | Jess Ely |
首席创意官 | Alan Young |
创意合伙人 | Julian Vizard |
创意团队 | Alexandria Bailey |
创意团队 | Joaquín Olascoaga |
Head of Photography & Illustration | Daniel Moorey |
广告公司制片 | Dee Antoniou |
Agency Planner | Tara Ellis |
Business Director | Rosie Gilligan |
客户总监 | Chloe Boothby |
客户主管 | Hettie Shirtcliffe |
CG Artist | Richard Green |
制作公司 | Loop Corp |
导演 | Richard Green |
后期制作 | Richard Greenwood |
Sound Designer | Chris Southwell |
后期制作 | Bubble TV |
设计师 | Peter Mould |
Media planning/buying | Pintarget |
Senior Client Executive | Ginny Childs |
Client Director | Vanessa Lenton |