| 标题 | Don't Jinx It |
| 广告公司 | AMV BBDO |
| 广告战役 | Don't Jinx It |
| 广告主 | AB Inbev |
| 品牌 | Guinness |
| Posted | 9月 2023 |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement. |
| 哲学 | The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It. |
| 问题 | As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Biscuit Filmworks UK |
| 创意总监 | Nicholas Hulley |
| Agency Account Team | Nick Andrew |
| Agency Account Team | Elana Murphy |
| Agency Account Team | Harry Frohlich |
| 广告公司制片 | Nick Godden |
| 媒介公司 | Remind-PHD |
| 导演 | James Rouse |
| 制作公司制片 | Benji Howell |
| 后期制作 | WE ARE COVERT |
| 音效 | Factory Studios |
| Audio Post | Mark Hills |
| 摄影师 | LINDA BROWNLEE |
| 广告经理 | Alan McAleenan |
| 广告经理 | Anne Zahan |
| 广告经理 | Lauren McKay |
| 首席创意官 | Nicholas Hulley |
| 首席创意官 | Nadja Lossgott |
| 创意团队 | Will Brookwell |
| 创意团队 | Louis Prenaud |
| 客户企划 | Joe Smith |
| 广告公司制片助理 | Kieran O’Malley |
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