Unison - "Fair pay 3"

krow Communications

krow Communications London, 英国

960

标题	Fair pay 3
广告公司	krow Communications
广告战役	They Deserve More
广告主	Unison
品牌	Unison
首次发布日期	2021 / 4
行业领域	工会
广告口号	They call them heroes but give them zero.
剧情简介	The pandemic has highlighted the contribution that key workers make to all our lives and have shown what would be lost if they are not there. UNISON is using this sentiment to motivate people to vote for change in the forthcoming elections. ‘They Deserve More’ is built around powerful black and white imagery showing people in their workplaces undertaking some of the jobs that still needed doing during the pandemic when many of us were staying safe at home – hospital porters, care home workers and emergency responders, for example. As we observe the physical and emotional effort that these people put into their work, we are reminded of the praise the government was happy to lavish on them – and the fact it has not followed through by providing meaningful support or decent pay raises for the public sector. The campaign then urges the audience to “Vote for fair pay in the May elections.”
媒体类别	平面
设计师	Ed Shore
执行创意总监	Annie Fox
Head of Production	Mark Coldham
设计师	Rebecca Slama
制片	Anna Martin
后期制作	LonelyLeap