标题 | Anonymous |
广告公司 | Havas Sydney |
广告战役 | The Bottom 100 |
广告主 | FFP |
品牌 | The Fund for Peace |
首次发布日期 | 2016 / 12 |
行业领域 | 机构/公益组织/非盈利组织 |
哲学 | This whole campaign was designed to shift the conversation from the world’s richest to the world’s poorest. The Bottom 100 was created to tell the stories of those on the other end of the world’s rich lists, to put a human face to the millions displaced by conflict and persecution. This campaign told these 100 stories around the world, engaging audiences through social, digital, out of home and printed media, events and PR. |
结果 | The campaign was planned to launch through PR, generating global exposure through earned media, and across multiple digital, social, outdoor and printed channels. |
媒体类别 | 平面 |
长度 | |
执行创意总监 | Stuart Turner |
执行创意总监 | Seamus Higgins |
执行创意总监 | Tim Green |
文案 | Kevin Masters |
文案 | Jeremy Vernon |
文案 | Joe Ranallo |
美术指导 | Jeremy Hogg |
美术指导 | Tom Twiby |
Head of Design | Darren Cole |
Designer | Nic Adamovich |
Client Business Sector | Alex Ball |
客户经理 | Maggie de Goede |
Print Lead | Thea Clausen |
Designer | Alex Dale |
Designer | Nina Troeger |
Designer | Michael Macgregor |
Designer | Dylan Reid |
Designer | Serlina Wong |
Designer | Michele Wo |
Studio Artist | Jonathan Wilson |
Studio Artist | Pip Snelling |
Developer (Front and Back) | Shannon Hochkins |
Developer (Front and Back) | Le Pradeep |
Developer (Front and Back) | Trevor Ko |
Developer (Front and Back) | Brendan Betheldo |
Developer (Front and Back) | Alec Pirillo |
Social Content | Mark McKissock |
Social Content | Edwin Concubierta |
Head of Experience | Adam Shutler |
Digital Producer | Peter Segerer |
Digital Producer | Megan Evans |
Tech Lead | Yoann Bernex |
Tech Lead | Thao Mcavoy |
Tech Lead | Matt Watson |
Director | Yoann Bernex |
Director | Thao Mcavoy |
Director | Matt Watson |
Tester | Brad Bevan |
Trading Manager | Melanie Colwell |
Chief Executive Officer (CEO) | James Wright |
Head of Consumer | Adam Freedman |
客户经理 | Jackie Holt |
客户经理 | Andrea Philips |
客户经理 | Simone Mckay |
Head of Production | Sam Perry |
Producer | Kana Phung |
Editor | Beau Simmons |
Retoucher | Steve York |
Stylist | Janai Anselmi |
Executive Director | J.J. Messner |