标题 | How did I manage to watch it? |
广告公司 | Human |
广告战役 | The Impossible Riddle |
广告主 | ALMA (Asociación Lucha contra el Mal de Alzheimer) |
品牌 | ALMA-Alzheimer |
Posted | 10月 2017 |
行业领域 | 疾病认知、救助机构 |
广告口号 | Is not a riddle, it's Alzheimer's |
剧情简介 | We created a campaign to help A.L.M.A. to spread their duties, but mainly, to generate empathy; because in these cases is more important to comprehend so we can help. During the creative process, we discovered something very interesting: Alzheimer's disease patients symptoms are much like riddles. They're all about confusion about things that should be easy, as daily activities, family roles and even ones own age. My son was born when i was 30 years old and his son was born when he was also 30. Today i am in my eighties and my grandson came to visit me, but i only see my son. Who visited me? There are two fully served plates on the table. One goes to my mom, the other one for me . But my mother ain't at home and i don't know how to cook. Who prepared the dinner? I sat in front of the tv and watched my favourite soap opera. The tv doesn't work and it's the only tv in the house. How did i manage to watch it? |
媒体类别 | 平面 |
美术指导 | Claudia Arellano |
文案 | Cristian Delzart |
Planning Direction | Dolores Caballero |
Planner | Velen Diaz Keza |
General Creative Director | Peta Rivero y Hornos |
创意总监 | Alejandro Casas |
创意总监 | Alejandro Casas |
客户主管 | Laura Di Stefano |