| 标题 | Shoepon: Do sports. Get sports. |
| 广告公司 | Serviceplan Group |
| 广告战役 | Shoepon: Do sports. Get sports. |
| 广告主 | Salomon Sonic |
| 品牌 | Salomon |
| 首次发布日期 | 2016 / 11 |
| 行业领域 | 运动服装 |
| 哲学 | The problem was that 70% of sports-fans don’t do sports themselves. This was a huge unexploited target group for sports brand Salomon. The challenge was how can we get these people to do sports? The solution was Shoepon – the first shoe that is also a coupon. It rewards you for doing sports with a Sky Sports subscription. When the sole is worn down, it reveals a code to unlock this live sports content. The result was online store traffic increased by 108%. The shoe was sold out within days. And Salomon won over a huge new target group. |
| 媒体类别 | 互动 |
| 长度 | |
| Corporate Name of Client | Amer Sports Deutschland |
| Client Account Manager | Julia Schehl |
| Consultant | Jonas Binder |
| Planner | Jonas Binder |
| Consultant | Lukas Pachoinig |
| Planner | Lukas Pachoinig |
| Consultant | Christiane Buehler |
| Planner | Christiane Buehler |
| Global Chief Creative Officer | Alexander Schill |
| 执行创意总监 | Matthias Harbeck |
| 执行创意总监 | Hans-Peter Sporer |
| 执行创意总监 | Till Hohmann |
| Creative Director | Sandra Loibl |
| 文案 | Vladislaus Tyszkiewicz |
| 文案 | Dr. Sebastian Wolf |
| 美术指导 | Sandra Willibald |
| 美术指导 | Alexander Budau |
| 美术指导 | Franziska Stroehle |
| 美术指导 | Timo Cremer |
| Creative Innovation Director | Franz Röppischer |
| Creative Innovation Director | Lorenz Langgartner |
| 制作公司 | fireapple bandel.gengnagel Munich |
| Producer | Florian Gengnagel |
| Post-Production Company | designstube.com Hamburg |
| Editing Facility | designstube.com Hamburg |
| 剪辑师 | Hendrik Sommerfeld |
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