| 标题 | World's Smartest Radio Spot |
| 广告公司 | Publicis Emil |
| 广告战役 | World's Smartest Radio Spot |
| 广告主 | Mercedes-Benz |
| 品牌 | smart |
| Posted | 12月 2020 |
| 行业领域 | 小型车 |
| 剧情简介 | When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess. |
| 问题 | People usually can’t differ a radio spot from others or they can’t remember what those ads say at all. To make a difference and get everyone’s attention, we wanted to make a radio ad that reflects the main feature of our brand: Tinyness.Smart presents: World's Smartest Radio Spot |
| 媒体类别 | 广播 |
| 广告经理 | Emre Kurt |
| 广告经理 | Deniz Aysel |
| 广告经理 | Mine Gulen Alioglu |
| 广告经理 | Ercan Akkaya |
| 文案 | Emre Gulver |
| 客户主管 | Muge Yildirim |
| 客户主管 | Berna Tasci |
| Content | Serra Tomurcuk |
| Community Manager | Serra Tomurcuk |
| 项目经理 | Mert Yenici |
| Head of Production | Sevinç Öktem |
| 广告公司制片 | Hikmet Helvaci |