| 标题 | SickKids VS: Undeniable (90s) |
| Brief | This film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track. |
| 广告公司 | Cossette |
| 广告战役 | SickKids VS: Undeniable |
| 广告主 | SickKids Foundation |
| 品牌 | SickKids Foundation |
| 首次发布日期 | 2015 / 10 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | This film launched a new campaign for the hospital, wherein we broke from the category convention of sad, tear-inducing ads by instead choosing toughness over tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Carlos Moreno |
| 首席创意官 | Peter Ignazi |
| 创意总监 | Craig McIntosh |
| 创意总监 | Jaimes Zentil |
| 文案 | Craig McIntosh |
| 美术指导 | Jaimes Zentil |
| 设计师 | Natasha Michalowska |
| 广告公司制片 | Dena Thompson |
| 客户主管 | Olivia Figliomeni |
| 客户总监 | Hanh Vo |
| Brand Director | Michelle Perez |
| Brand Director | Steve Groh |
| Director Strategy | Fernando Aloise |
| Chief Strategy Officer | Jason Chaney |
| 制作公司 | Skin and Bones Film Company |
| 剪辑公司 | Skin and Bones Film Company |
| 导演 | Mark Zibert |
| 摄影指导 | Jackson Parrell |
| 制作公司制片 | Dan Ford |
| 制作公司制片 | Liane Thomas |
| 制作公司制片 | Joan Bell |
| 剪辑师 | Marka Rankovic |
| Music Creative Director | Didier Tovel |
More Work
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- 品牌:
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- 广告公司:
- Cossette
SickKids VS: Nothing
- 品牌:
- Sickkids Foundation
- 广告公司:
- Cossette