| 标题 | Immunity Charm |
| 广告公司 | McCann, Health |
| 广告战役 | Immunity Charm |
| 广告主 | Ministry of Public Health |
| 品牌 | Immunity Charm |
| Posted | 6月 2017 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | Remote areas, illiteracy and a traditional bias against vaccines mean that Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. The solution was another Afghan tradition: a beaded bracelet worn by infants to ward off evil forces. The Immunity Charm comprises coloured beads, each bead representing a specific vaccine. For every vaccination given, doctors simply add the corresponding bead to the bracelet. |
| 媒体类别 | Direct Marketing |
| 长度 | |
| 首席创意官 | Prasoon Joshi |
| National Creative Director | Prateek Bhardwaj |
| Managing Director | Harshit Jain |
| Creative Director | Soumya Shiva Nagabhushan |
| Creative Team Leader | Vaibhava Bhatnagar |
| Creative Resource | Urvashi Das |
| Account Director | Kamya Elawadhi |
| Medical Advisor | Daniel Carucci |
| Advertising Agency | McCann Mumbai |