标题 | Floating Passengers |
广告公司 | DDB & Tribal Amsterdam |
广告战役 | Floating Passengers |
广告主 | Volkswagen |
品牌 | Volkswagen |
首次发布日期 | 2017 / 10 |
行业领域 | 汽车 |
哲学 | Volkswagen: Floating Passengers - Introducing the new and much bigger Tiguan Allspace by placing 2 extra passengers, well, 'on' the regular Tiguan. |
问题 | BRIEF: In 2017 Volkswagen introduced the Tiguan Allspace. A larger Tiguan model with 2 extra seats. Volkswagen asked us to create rumour around the release of the new, and bigger Tiguan Allspace. |
结果 | IDEA: We built a construction on the rear end of the current Tiguan and hid it completely underneath prepped clothing. We drove around various towns with the Tiguan and the 2 floating passengers sitting in comfy positions like they were on a backseat. The specially built stunt turned into an online film. Claim: There’s a new and bigger Tiguan coming – The Tiguan Allspace – with 2 extra seats. |
媒体类别 | Ambient |
长度 | |
制作公司 | Het Amsterdams Filmbedrijf |
剪辑公司 | Het Amsterdams Filmbedrijf |
音效设计公司 | Soundcircus |
执行创意总监 | Joris Kuijpers |
执行创意总监 | Dylan den Baker |
创意团队 | Gijs Sluijters |
创意团队 | Joris Tol |
创意团队 | Klaas Verhoeven |
剪辑师 | Thomas Liebe |
Sound Designer | Kees Kroot |
创意团队 | Tim Teunissen |
执行制片 | Sophie van Pelt |
Business Director | Milo van der Meij |
客户总监 | Danielle Boskemper |
Strategy Director | Marcel de Jonge |
导演 | Eché Janga |
制片 | Daan Tan Het |
制片 | Olivier Nass |
制片 | Haakon Niewold |