| 标题 | For Every Kind |
| 广告公司 | AMV BBDO |
| 广告战役 | For Every Kind |
| 广告主 | Royal Society for the Prevention of Cruelty to Animals International |
| 品牌 | RSPCA |
| 首次发布日期 | 2024 / 4 |
| 行业领域 | 动物权利、安全及收养 |
| 哲学 | a new purpose was crafted to inspire people to support the RSPCA and the animal welfare cause: "Inspire everyone to create a better world for every animal." This purpose was then tested using the Loops technology platform, gathering feedback from thousands of individuals both within and outside the organisation. This ensured that the purpose truly reflected the RSPCA's values and would resonate with supporters, internal teams and the wider public. |
| 问题 | For more than two centuries, the RSPCA has been pushing boundaries and raising standards to help animals live fairer and better lives. Now, in a pivotal moment, the charity introduces a new strategy designed to respond to the growing challenges faced worldwide and inspire a million acts of kindness for animals. To define its next 200 years, the organisation has partnered with global branding agency Jones Knowles Ritchie (JKR) to unveil a new purpose, positioning and branding. The charity has also tasked creative agency AMV BBDO to bring its new strategy to life through a powerful and empathetic brand platform. JAA delivered the media strategy and buying, which includes TV, Cinema, OOH and Digital; a launch partnership with Channel 4, Studio Lambert and Gogglebox will kick off the campaign. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | Respect |
| 广告经理 | Olivia Reid |
| 广告经理 | Louise Stevens |
| 广告经理 | Zoe Lomax |
| 广告经理 | Sarah Durbin |
| 创意总监 | Jack Smedley |
| 创意总监 | George Hackforth-Jones |
| 首席创意官 | Nicholas Hulley |
| 首席创意官 | Nadja Lossgott |
| 创意团队 | Sophie Beard |
| 创意团队 | Mike Kennedy |
| Designer | Kate Whitley |
| Agency Account Team | Alex Bird |
| Agency Account Team | Henrietta Corley |
| Agency Account Team | Georgia Phillips |
| 广告公司制片 | Edwina Dennison |
| 广告公司制片 | Tara Megson |
| 广告公司制片 | Polly Lowles |
| 广告公司制片 | Joe Sloane |
| 客户企划 | Margaux Revol |
| 客户企划 | Kerrie Boyes |
| 制作公司 | Somesuch |
| 制作公司制片 | Elly Camisa |
| 执行制片 | Chris Watling |
| 导演 | Raine Miller |
| 后期制作 | Untold Studios |
| 后期制作 | Ella Glazer |
| 执行制片 | Tom Igglesden |
| 创意总监 | Tom Raynor |
| VFX Artist | Adam Grint |
| CG Lead | Kanishk Chouhan |
| 音效 | Sound Tree |
| Sound Engineer | Luis Almau |
| 音频 | Jay James |
| 歌手 | Aretha Franklin |