| 标题 | À nous tous d’agir autrement |
| 广告公司 | Ogilvy Montréal |
| 广告战役 | Super Villain Story |
| 广告主 | Fondation Jasmin Roy Sophie Desmarais |
| 品牌 | Fondation Jasmin Roy Sophie Desmarais |
| 首次发布日期 | 2019 / 3 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 广告口号 | No one likes a villain in real life. |
| 剧情简介 | Campaign for the Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The campaign’s objective is to multiply positive social behaviours among youth. |
| 哲学 | Villains may be essential ingredients of a captivating Hollywood movie, but they are not welcome in our society. And it’s exactly the mission of the Foundation that is to promote caring environments in all walks of life. |
| 问题 | The Jasmin Roy-Sophie Desmarais Foundation, a Canadian not-for-profit organization that has for mission to fight bullying and promote caring relationships and healthy emotional habits. The foundation was looking for ways to promote positive social behaviours among youth. |
| 结果 | This video message plunges viewers into the universe of “Hollywood-esque” superheroes that are fighting supervillains in order to raise awareness on positive social behaviours. |
| 媒体类别 | 互动 |
| 长度 | |
| Production | Les Enfants |
| Director | Maxime Giroux |
| 摄影指导 | Gabriel Brault Tardif |
| Producer | Visant Le Guennec |
| Post Production | MELS |
| Music & Sound | Studios Apollo |
| Sound Engineer | Pierre-Hugues Rondeau |
| Sound Engineer | Vincent Dufour |
| Public Relations | Zone franche |
| 执行创意总监 | Alexandre Emond-Turcotte |
| 文案 | Simon Blaquiere |
| 美术指导 | Antoine Dasseville |
| 广告公司制片 | Audrey Filiatrault |
| 客户总监 | Catherine Lemay |