标题 | More Than a Game |
广告公司 | adam&eveDDB |
广告战役 | FIFA 18 Launch |
广告主 | Electronic Arts Inc. |
品牌 | EA Sports FIFA18 |
首次发布日期 | 2017 / 9 |
行业领域 | 视频游戏/电玩控制器 |
剧情简介 | The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens. |
媒体类别 | 电视 |
长度 | |
Soundtrack | Mean Demeanor (El Tornado Mix) |
剪辑公司 | Trim Editing |
音频后期制作 | Factory Studios |
演员/名人 | Cristiano Ronaldo |
演员/名人 | Antoine Griezmann |
演员/名人 | Roberto Carlos |
演员/名人 | Dele Alli |
演员/名人 | Run the Jewels |
演员/名人 | James Harden |
演员/名人 | Hjerpseth |
演员/名人 | Castro1021 |
演员/名人 | wroetoshaw |
演员/名人 | Indi Cowie |
演员/名人 | Freekickerz |
演员/名人 | Off-Foot |
演员/名人 | 8bit-Football |
广告经理 | Anthony Doyle |
广告经理 | David Jackson |
广告经理 | Paul Marr |
Group Chief Creative Officer | Ben Priest |
首席创意官 | Richard Brim |
创意总监 | Tim Vance |
创意总监 | Paul Knott |
创意团队 | Tim Vance |
创意团队 | Paul Knott |
创意团队 | Rasmus Smith-Bech |
创意团队 | Jonas Roth |
广告公司制片 | Sian Parker |
广告公司制片助理 | Christopher Battye |
客户企划 | Martin Beverley |
客户企划 | David Mortimer |
Chief Executive Officer (CEO) | Mat Goff |
Managing Partner | Dylan Davenport |
客户总监 | James Derrick |
客户经理 | Max Sullivan |
设计师 | Alex Fairman |
Typographer | Alex Fairman |
媒介企划 | Robbie McCawley |
媒介企划 | Tony Medio |
媒介公司 | Starcom MediaVest |
制作公司 | Smuggler |
执行制片 | Fergus Brown |
制片 | Emma Butterworth |
导演 | Adam Berg |
摄影指导 | Erik Sohlström |
摄影指导 | Mattias Drugge |
摄影指导 | Simon Chaudoir |
剪辑师 | Paul Hardcastle |
剪辑师 | Dave Davis |
后期制作 | The Mill London |
Colorist | Dave Luddy Ludlam |
Music Supervision | Raphaella Lima |