| 标题 | Smart Working? |
| 广告公司 | Le Pub |
| 广告战役 | Smart Working? |
| 广告主 | Heineken |
| 品牌 | Heineken 0.0 |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 啤酒，苹果酒 |
| 哲学 | Working from home has become so normal that we even forgot how not working from home is. This new way of working brought with it endless calls, zoom fatigue, hardship in separating work from life and unfortunately, new bad habits. Like consuming alcohol during work hours. Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working. When it comes to smart working skip the drinks or switch to smart-drinking, with Heineken 0.0 |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 荷兰 |
| Sr. Director Global | Bram Westenbrink |
| Director Global Communication | Daniela Iebba |
| Director Global Digital | Rob van Griensven |
| Global Digital Manager | Laurens Griep |
| Global Chief Creative Officer | Bruno Bertelli |
| Agency | Publicis Italy |
| 首席创意官 | Cristiana Boccassini |
| Global Executive Creative Director | Mihnea Gheorghiu |
| Global Executive Creative Director | Milos Obradovic |
| Global Creative Director | Sandra Bold |
| 创意总监 | Marie Poumeyrol |
| Senior Art Director | Alex Eftimie |
| Senior Copywriter | Ruxandra Drilea |
| Senior Strategist | Margherita Tuvo |
| Head of TV Production | Francesca Zazzera |
| Agency TV Producer | Eva Maio |
| Global Client Services Director | Eleni Charakleia |
| 客户总监 | Codruta Arbore |
| 客户主管 | Letizia Cantu |
| 制作公司 | The Family |
| 导演 | Andrew Lang |
| 摄影指导 | Fabio Casati |
| 布景设计师 | Luca Vitetta |
| Managing Director | Ada Bovini |
| 制片 | Annalisa Bronzi |
| 剪辑师 | Fabrizio Squeo |
| 后期制作 | Boomerang |
| 音乐 | Sizzer |
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