| 标题 | My Dad, My Hero |
| 广告公司 | Saatchi & Saatchi Duke |
| 广告战役 | Always a Better Way |
| 广告主 | Toyota Motor Corporation |
| 品牌 | Toyota |
| 首次发布日期 | 2013 / 2 |
| 行业领域 | 轿车 |
| 广告口号 | Always a Better Way |
| 剧情简介 | The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 芬兰, 法国, 德国, 挪威, 西班牙 |
| 客户经理 | Stephane Rydlewski |
| 客户经理 | Dario Giustini |
| 客户经理 | Luca Neyroz |
| 广告经理 | Gilles Quetel |
| 广告经理 | Henry de Cumont |
| 执行创意总监 | Anne Cécile Tauleigne |
| 创意总监 | Jason Romeyko |
| 美术指导 | Vincent Berard |
| 文案 | Rafael Genu |
| 导演 | Simon Willows |
| 制作公司 | NOSE PH |
| 制片 | Benjamin Besnainou |
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