| 标题 | The Visible Net (Board) |
| 广告公司 |
Serviceplan Group
|
| 广告战役 |
The Visible Net
|
| 广告主 |
O2 - Telefónica Germany Gmbh & Co.
|
| 品牌 |
Telefónica Germany / o2 Deutschland
|
| 首次发布日期 |
2021 / 12
|
| 行业领域 | 电信服务
|
| 剧情简介 | It has never been harder to convince people. No matter if it’s news, science or marketing, people have a hard time believing what they are told. This is a problem. Especially for telco providers when they want to communicate their most precious asset: their network. The communication relies heavily on proofs, tests and awards – and the belief of the people in it. That’s why we went one step further. And made the invisible visible. To give people the best quality proof ever. Introducing: “The visible net”. The world’s first 5G network made visible. A unique data visualization campaign that unifies real network data, cutting-edge technology and photography. And that turns 5G into art. Data Driven Strategy: We went to various locations all across Germany and measured our 5G network using network analysis apps. A transmitter sent the raw data to a computer, where an algorithm translated the network data into light. The light data was then transmitted to a control box attached to a 10-meter LED pole hanging underneath a heavy-duty drone. The better the net, the more LEDs were activated. Creative Use of Data: To make our 5G net visible, the drone flew artistic flight paths. Using long exposure technique, famous photographer Kai-Uwe-Gundlach was able to capture these paths – and create unique photo motifs showing our 5G network. The campaign was visible everywhere in Germany. On posters, magazines and social media. On TV and at the point of sale. It reached all targets groups on all relevant channels. Creating a reach of almost 700 million, 71 million online impressions and over 285,000 link clicks within the first month. And delivering the most striking proof of how good our 5G network is. By letting people see it with their own eyes. |
| 媒体类别 |
案例研究
|
| 制作公司 |
BWGTBLD
|
| 剪辑公司 |
Pirates 'N Paradise Berlin GmbH
|
| 录音室 |
Loft Tonstudios Berlin GmbH
|
| Grade |
No8
|
| 广告经理 |
Wolfgang Metze
|
| 广告经理 |
Michael Falkensteiner
|
| 广告经理 |
Brigitte Giels
|
| 广告经理 |
Nikolaus Lemli
|
| 广告经理 |
Stefanie Welter
|
| 广告经理 |
Rafael Binczyk
|
| 广告经理 |
Tobias Jacob
|
| 广告经理 |
Nadine Zich
|
| 广告经理 |
Franziska Günster
|
| 广告经理 |
Tobias Schubert
|
| 广告经理 |
Sami Abubaker
|
| 广告经理 |
Gerald Huber
|
| 广告经理 |
Andreas Jochums
|
| Global Chief Creative Officer |
Alexander Schill
|
| Managing Partner |
Lars Holling
|
| Managing Creative Partner |
Leif Johannsen
|
| Managing Creative Partner |
Patrick Matthiensen
|
| Client Service Director |
Saskia Kroschewski
|
| 客户经理 |
Benedikt Bermel
|
| 客户经理 |
Anna-Lena Munsch
|
| Creative Art Director |
Pavel Bondarenko
|
| 创意总监 |
Daniel Steller
|
| 文案 |
Daniel Steller
|
| 文案 |
Martin Gillen
|
| 美术指导 |
Finnja Skornia
|
| 美术指导 |
Tudor Cucu
|
| 文案 |
Steven Hartmann
|
| 美术指导 |
Theresa Fechler
|
| General Manager |
Marcel Droß
|
| 客户总监 |
Denise Ackermann
|
| 客户经理 |
Lea Soika
|
| 创意总监 |
Max Seidler
|
| 文案 |
Max Seidler
|
| Creative Art Director |
Melanie Raphael
|
| 动作设计 |
Oleg Friesen
|
| 动作设计 |
Robert Fäßer
|
| 制作公司制片 |
Katrin Habermann
|
| 执行制片 |
Jakob Preischl
|
| 制片 |
Gernot Jurisch
|
| 导演 |
Mau Morgo
|
| 摄影指导 |
Jan Malvin Brinkmann
|
| Studio Gundlach |
Kai-Uwe Gundlach, Photographer |
| Pirates 'N Paradise |
Anne Reiners, Producer |
| Pirates 'N Paradise |
Benjamin Kempe, Senior Editor/Motion GFX |
| Havas Media Germany |
Michael Sack, Account Director |
| Havas Media Germany |
Freya Strohmeier, Group Head |
| Havas Media Germany |
Marina Größl, Consultant Omnichannel |
| Havas Media Germany |
Jacqueline Roth, Consultant |
| Intermate Media |
Elisa Antonia Schrader, Senior Project Managerin |
| Intermate Media |
Finja Grieme, Project Manager |
