The LIV Project - "The game that goes there 1"

Humanaut

Humanaut Chattanooga, 美国

1522

标题	The game that goes there 1
广告公司	Humanaut
广告战役	The Game That Goes There
广告主	The LIV Project
品牌	The LIV Project
Posted	10月 2020
行业领域	慈善机构、基金、志愿者
剧情简介	The national and soon-to-be global initiative was designed to reduce suicides among 12- to 24-year-olds and help families and friends connect and communicate. The program, which was envisioned as “a creative collective creating experiences, games and products aimed at championing fearless communication,” provides tools to eliminate the stigma of mental-health issues and reverse the soaring suicide rate, while many others simply preach them. Suicide is the second-leading cause of death in the U.S. among this age segment. The horrifyingly hilarious party game where players have to guess which messed-up thought was yours. And you find out everyone is really a scared, lonely, on-edge, chemical soup of emotions, pretending to be okay, just like you! The game is designed to spark real and honest discussion and normalize the uncomfortable thoughts that can lead to suicide and gives people an opportunity to be heard and get help if it’s needed.
媒体类别	Packaging, Branding & Design
Chief Creative Director	David Littlejohn
执行制片	Dan Jacobs
执行制片	Tommy Wilson
文案	Steven Preisman
文案	Emily DeMario
文案	Austin Howe
美术指导	Steven Preisman
插图画家	Bethany Maxfield
Creative Producer	Jes Shipley