标题 | Awake Your Curiosity Experiment |
广告公司 | Kubis Interactive |
广告战役 | Awake Your Curiosity Experiment |
广告主 | Grolsch |
品牌 | Grolsch |
首次发布日期 | 2017 / 9 |
行业领域 | 啤酒,苹果酒 |
哲学 | It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible. But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others. As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves. Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art. |
媒体类别 | Interactive Outdoor Experience |
长度 | |
创意总监 | Laura Nedelshi |
文案 | Carina Toma |
美术指导 | Florin Busuioc |
Group Account Manager | Cristina Schitco |
Digital Strategist | Luana Roth |
客户经理 | Diana Patriche |
Social Media Director | Ioana Zvac |
Community Manager | Irina Petrovici |
导演 | Millo Simulov |
摄影指导 | Ionut Avadanei |
Colorist | Ionut Avadanei |
剪辑师 | Marian Ciungu |
AV Manager | Kalina Ivanova |
Neuroheadsets | Auraleye Studio |
Production and Visual FX | Auraleye Studio |
Artist | Vita de Vie |