Carina Toma
文案 at Kubis Interactive
Bucarest, 罗马尼亚
标题Awake Your Curiosity Experiment
广告公司
广告战役 Awake Your Curiosity Experiment
广告主 Grolsch
品牌 Grolsch
首次发布日期 2017 / 9
行业领域 啤酒,苹果酒
哲学 It’s a world of multitasking and efficiency and we’re delighted to be connected 24/7 and load our time with as many activities as possible.

But is it possible that we forgot the one and most important connection of all? Awake is the kind of festival that wants to disconnect people from multitasking and let them reconnect with themselves through cultural activities, such as forest library, cinema under the bridge, of course, live concerts, arts and many others.

As the official sponsor of Awake festival, Grolsch wanted to illustrate how important it is to press pause from time to time and, ultimately, reconnect with ourselves.
Grolch invited people to Awake festival in an unconventional way: through a neuroscience & art Experiment which read people's brain waves in real time (using neuro headsets) & translates them into visual art.
媒体类别 Interactive Outdoor Experience
长度
创意总监
文案
美术指导
Group Account Manager
Digital Strategist
客户经理
Social Media Director
Community Manager
导演
摄影指导
Colorist
剪辑师
AV Manager
Neuroheadsets
Production and Visual FX
Artist

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