标题 | Reimagine Zahra's World |
广告公司 | Ogilvy UAE |
广告战役 | Reimagine Zahra's World - The Ultimate Photoshop Battle for Good |
广告主 | United Nations High Commissioner for Refugees |
品牌 | United Nations High Commissioner for Refugees UNHCR |
首次发布日期 | 2017 / 5 |
行业领域 | 人权 |
哲学 | To launch a successful fundraising campaign, we needed a way to overcome the apathy and reframe the portrayal of refugees in the media. We asked the Photoshop community to reimagine the world of a refugee child. They did and people donated to make it happen. |
媒体类别 | 案例研究 |
文案 | Prajakta More |
执行创意总监 | Logan Allanson |
Head of Art | Ben Griffiths |
首席创意官 | Paul Shearer |
Production Assistant | Tamer Samy |
Production Assistant | Karim Mahmou |
Production Assistant | Saleh Adly |