| 标题 | Museum of First Time |
| 广告公司 |
Wunderman Thompson
|
| 广告战役 |
Museum of First Time
|
| 广告主 |
Women and Men Progressive Movement Foundation
|
| 品牌 |
Women And Men Progressive Movement Foundation
|
| Posted | 2月 2022 |
| 行业领域 | 人权
|
| 剧情简介 | The museum takes you from the doorway that tells a romantic story; a first gift, a first couple photo, to the more bitter side of love; a first wound, a first promise, a first lock up, and a bleeding. The conclusion of this exhibit confronts you with a video of the actual victim. Before leaving the museum, you can anonymously share your story on the website. There is also a share button to share your museum ticket and invite those you care about to experience the museum. The Museum of First Time is accessible through various devices, including mobile phone, tablet, computer, or laptop. |
| 哲学 | The Museum of First Time is an immersive experience featuring a 360-degree view that simulates an actual environment and a real story from a real domestic violence victim. |
| 问题
| Since 2020, there were 71 cases of women facing domestic abuse who sought counseling from Women and Men Progressive Movement Foundation, and 100 percent of those cases were repeated. This means that these women have been subjected to domestic violence on more than one occasion. |
| 结果 | As a result, Wunderman Thompson proposed a solution that allows everyone to experience the #OnceIsEnough concept no matter where they are: By using “virtual museums” – a popular activity during the pandemic that allowed people to visit galleries or museums all over the world – we disrupted the virtual museum trend by creating the Museum of First Time, the first virtual museum based on a true tale of a victim of domestic violence. |
| 媒体类别 |
互动
|
| 更多信息 | https://www.museumof1sttime.com/ |
| Chief Executive Officer (CEO) |
Maureen Tan
|
| 首席创意官 |
Park Wannasiri
|
| 执行创意总监 |
Thasorn Boonyanate
|
| 美术指导 |
Panupong Putong
|
| 文案 |
Nonthapat Cholavit
|
| 创意组长 |
Chanikarn Sitthiaree
|
| Production Director |
Jiroj Mechoojit
|
