| 标题 | Lightning Bolts 3 |
| 广告公司 | Leo Burnett Tailor Made |
| 广告战役 | Lightning Bolts |
| 广告主 | Fiat Chrysler Automobiles |
| 品牌 | FIAT 500e |
| 首次发布日期 | 2022 / 5 |
| 行业领域 | 小型车 |
| 广告口号 | New Fiat 500 electric. A 320 km range in a car powered by pure electricity |
| 哲学 | We know that electric cars are here to stay, but people still have a lot of questions, and one of these is whether these cars have enough range for long trips. Brazil, for instance, is a very large country, and long trips are commonplace around here. Which is why Leo Burnett Tailor Made created the "Lightning" campaign to highlight the range of the new Fiat 500e, which has one of the best performances in the electric car category. To demonstrate that the new Fiat 500e has excellent range, the campaign developed three minimalist illustrations of a GPS map showing the path taken by the Fiat 500e as a yellow streak. With the slogan "New Fiat 500 electric. A 320 km range in a car powered by pure electricity." and a clean, iconic image that quickly conveys the message, the art on the map is also a lightning bolt, in a clear reference to the electric power used by the car. |
| 媒体类别 | 户外广告 |
| 首席创意官 | Marcelo Reis |
| Creative Vice President | Pedro Utzeri |
| Creative Vice President | Vinicius Stanzione |
| 创意总监 | Bruno Godinho |
| 文案 | Fabio Nagano |
| 美术指导 | Felipe Massis |
| 插图 | Felipe Massis |
| Graphic Artist | Ricardo Sotelo |
| Graphic Artist | Rosilene Ribeiro |
| Graphic Artist | Sandro Figueiredo |
| Account Management | Fabio Brito |
| Account Management | Karol Alberti |
| Account Management | Carolina Ladeira |
| Account Management | Yuri Moraes |
| Planning Team | Tiago Lara |
| Planning Team | Rafaela Badaró |
| Planning Team | Murilo Fedele |
| Planning Team | Bruno Olivetti |
| Press Relations | Jef Martins |
| Press Relations | Nathalie Ursini |
| Press Relations | Leanro Bernardino |
| Press Relations | Mar Facciolla |
| Approval Client | Frederico Battaglia |
| Approval Client | Maria Lucia Antonio |
| Approval Client | Ana Brant |
| Approval Client | Barbara Lara |
| Client Media | Debora Dauanny |
| Client Planning Team | Adriana Girão |
| Client Planning Team | Marjorie Kockanny |
| Client Planning Team | Isabelle Cristine Alves Dos Santos |
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