| 哲学 | 2019 Junior World Hockey championship was once again played during Christmas holidays in Canada. So slovak fans had to fight the night times of our games. To be able to watch those games, they had to either hold on the whole day and wait, or have a afternoon nap to wake up in the night. So we decided to lull them during the day in all media, so they can be fit to watch our night matches. And we mean literally lull. With hockey lullabies. We recreated the most famous slovak lullabies into the hockey language, had them sung by famous Slovak lullabies singer and aired them as a part of a radio show content. Radio presenters told listeners to have a little nap to be ready for the night games and turned on our hockey lullabies. |