| 标题 | SVA Masters in Branding |
| 广告公司 | Jones Knowles Ritchie (JKR) |
| 广告战役 | SVA Masters in Branding |
| 广告主 | School of Visual Arts |
| 品牌 | School of Visual Arts |
| 首次发布日期 | 2020 |
| 行业领域 | 高等教育及培训中心 |
| 哲学 | An unparalleled program deserves an unparalleled identity. We created a brand identity for the SVA Masters in Branding (MIB) program that continuously evolves, reflecting the unique program structure and the symbiotic flow of brand and culture. We designed a first-of-its-kind regenerative typeface and curated a dynamic color palette to capture provocative objects and moments of our time. We also created a campaign using iconic brands to dramatize what it means to be a Master in Branding, and a launch video that occupies the mind of a student in the program as they embark on their journey. |
| 媒体类别 | Corporate/Brand Identity |
| 长度 | |
| Global Chief Creative Officer | Tosh Hall |
| Chief Executive Officer (CEO) | Sara Hyman |
| 执行创意总监 | Lisa Smith |
| 创意总监 | James Taylor |
| Group Account Director | Jenna Portela |
| Group Account Director | Josh Griffin |
| Strategy Director | Chris Allan |
| Brand Director | Grace Dawson |
| 制片 | Grace Dawson |
| Senior Designer | Esther Li |
| Senior Designer | Jesse Johanning |
| Senior Designer | Andrew JS |
| 文案 | Morgan Doff |
| 文案 | Willie Miesmer |
| 文案 | Conor Dooley |
| Film & Motion Designer | Griffin Keller |
| Film & Motion Designer | Justin Sottile |
| 摄影师 | Simon Verrill |
| 摄影师 | Mari Juliano |
| 摄影师 | Jose Espaillat |
| Retoucher | Simon Verrill |
| Retoucher | Jason Nakleh |
| Print Production Director | Stephen Kwartler |
| Senior Account Manager | Hannah Stein |
| 客户主管 | Elise Hazlett |
| 客户主管 | Andrea Cihlarova |
| Integrated Communications Manager | Jackie Sumsky |
| Brand Manager | Rachel Ptak |
| Typographer | Berton Hasebe |
| Website Developer | John Provencher |
| Website | Talia Cotton |
| Website | Ian Glover |
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