标题 | The Adventures of Little Brush Big Brush |
广告公司 | R/GA |
广告战役 | The Adventures of Little Brush Big Brush |
广告主 | Unilever |
品牌 | Signal |
首次发布日期 | 2016 / 10 |
行业领域 | 口腔卫生 |
剧情简介 | R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories. The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life. Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live. The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change. Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful." The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call. |
媒体类别 | Web Film |
长度 | |
制作公司 | Jungle Studios |
动画 | Studio AKA |
首席创意官 | Nick Law |
美术指导 | Andrea Vergara |
美术指导 | Abdou Cisse |
文案 | Michael Venner |
文案 | Akwasi Poku |
创意总监 | Andrew Ferguson |
设计师 | Anthony Hurlstone |
设计师 | Robert James Powell |
插图 | Studio AKA |
制作公司 | Fundamentally Children |
制作公司 | Blacksheep |
制片 | Jocelyn Birsch |
制片 | Mary Lynch |
制片 | Adam Reid |
制片 | Chloe Cronyn |
广告公司制片 | Grant Duncan |
广告公司制片 | Phoebe Williams |
Social Content Strategist | Tommy Mancktelow |
Social Content Strategist | Ben Phillips |
创意团队 | Aaron Lobb |
创意团队 | Andy Demianyk |
Creative technologist | Anthony Baker |
剪辑师 | Matt Deeming |
剪辑师 | Ed Steadman |
剪辑师 | Rebecca Rumble |
执行创意总监 | James Temple |
执行创意总监 | Rodrigo Sobral |
编程人员 | Eddie Vlagea |
Sound Designer | Marian Alexander Mentrup |
User Experience Architect | Sam Scott |
User Experience Architect | Ludvig Sandstrom |