| 标题 | Beats Zodiac |
| 广告公司 | WMcCann |
| 广告战役 | Beats Zodiac |
| 广告主 | Skol Beats |
| 品牌 | Beats Zodiac |
| 首次发布日期 | 2021 / 1 |
| 行业领域 | 软饮料，奎宁水 |
| 剧情简介 | The product development and launch of the campaign is signed by the agency WMcCann, with an unprecedented video of the singer Anitta and a team of influencers The campaign also features #ZodiacMatch, a game of cards that creates combinations of the signs of Beats Zodiac, available on Instagram |
| 哲学 | WMcCann and Beats launch the Beats Zodiac campaign, featuring a film by Aries-born Anitta, content about astrological combinations. There are 12 new Beats Zodiac with collectible cans, one for each sign of the zodiac and divided into 4 flavors, inspired by the elements: fire, earth, air and water. With a campaign, product development and packaging signed by the WMcCann agency, Beats chose Anitta, head of creation and innovation, to be the star of the first video of this initiative. 11 new films were revealed on Beats' social media channels and on digital media. Each of them portrayed how each sign behaves when partying starring the actors Thiago Martins and Rodrigo Simas, singer Gretchen, Urias, WC on Beat and Xamã; in addition to influencers Bielo, Lais Oliveira, Gabi Lopes, Thais Carla and Tati Zaqui. Each can will also transport consumers to an exclusive website via QRCode. In the universe of Beats Zodiac, it will be possible to have access to the horoscope of the day, drink suggestion and a series of content about relationship with astrologer Vitor de Castro. With Beats Zodiac, for the first time, the brand creates products that were developed to match each other. To play with this novelty, Beats launched cards inspired by the zodiac signs, the #ZodiacMatch. The initiative featured the activation of the astrologer Vitor di Castro on the brand's social networks. With a range of content created exclusively for Instagram, in addition to Stories and IGTV, Vitor di Castro explores the universe of Beats Zodiac mix cards, among the drink lovers, demonstrating how to mix flavors in a fun way. There is a compatibility of the flavors, so, the “mix cards”, works as a guide of the ideal mixtures. Anyhow this does not prevent the public from exploring the most unlikely possibilities and discovering the ideal combination for each one, but always remembering to consume responsibly. The cards will be delivered to influencers and are available on Instagram at @beatsoficial. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Hugo Rodrigues |
| 首席创意官 | Kevin Zung |
| 首席创意官 | André Marques |
| 创意总监 | Alexandre Prado |
| 创意团队 | Letícia Kohanoski |
| 创意团队 | Luana Silva |
| 创意团队 | Patrícia Kano |
| 创意团队 | Rhaissa Bueno |
| 创意团队 | Brenda Bandeira |
| 创意团队 | Mellina Fontoura |
| 创意团队 | Diego Silva |
| 创意团队 | Felipe Araujo |
| 创意团队 | Thiago Alves |
| VP Planning | Renata Bokel |
| Planning Team | Acauã Bonifácio |
| Planning Team | Fernando Birche |
| Attendance | Danilo Ken |
| Attendance | Michelle Latessa |
| Attendance | Giovana Zanfelicce |
| Media Vice President | André França |
| Media Team | Maurício Cruz |
| Media Team | Roberto Almeida |
| BI | Fernando Cardoso |
| BI | Felipe Borges |
| BI | Inês Carvalho |
| BI | Marina Monteiro |
| Content Director | Bruno Érnica |
| Community Manager | William Ribeiro |
| Community Manager | Gustavo Braitt |
| Influencer | Maiara Garbin |
| Influencer | Tassiana Cabral |
| Production VP | Tato Bono |
| Integrated Production | Cayan Lobo |
| Integrated Production | Gabriela Chineze |
| Integrated Production | Fabiana Diniz |
| Integrated Production | Sasha Vilela |
| Technology | Marcelo Soares |
| Technology | Victor Hugo Odo |
| Creative Technology | Victor Hugo Odo |
| Creative Technology | Caio Cesar Costa |
| 制作公司 | Capuri |
| 导演 | Breno Moreira |
| 执行制片 | Thiago Mascarenha |
| 执行制片 | Eduardo Rezende |
| Executive Director | Rodrigo Castello |
| 摄影指导 | Fernando Young |
| 2nd Unit Photography | Bernardo Negri |
| 美术指导 | Andres Zarza |
| Coordination Assistant | Nathalia Trindade |
| 剪辑师 | Danilo Abraham |
| Finishing | Vitor Amorim |
| 着色 | Studio Feather |
| Colorist | Ana Escorse |
| 后期制作 | Atom |
| Technology | Code and Soul |
| 音效制作 | ANTFOOD |
| 音乐制作人 | Lou Schmidt |
| 音乐制作人 | Fernando Rojo |
| 音乐制作人 | Luis Bergmann |
| 音乐制作人 | Pedro Curvello |
| 音乐制作人 | Vinicius Nunes |
| 执行制片 | Christiane Rachel |
| 执行制片 | Renato Castro |
| Coordinator | Monique Munhoz |
| Finishing | Bruno Broaska |
| Finishing | Fabian Jorge |
| Finishing | Pablo Homen de Mello |
| Finishing | Tiago Lins |
| 项目经理 | Vanessa Motta |
| Approval Client | Gabriela Gallo |
| Approval Client | Vinicius Viana |
| Approval Client | Marina Daur |
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