标题 | Write for Rights |
广告公司 | Cossette Communication-Marketing |
广告战役 | Write for Rights 2019 |
广告主 | Amnesty International Canada |
品牌 | Amnesty International |
Posted | 12月 2019 |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | Write for Rights. |
剧情简介 | Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection with Amnesty International’s “Write for Rights” campaign - and, once again, Cossette has offered its services to help raise awareness for this global endeavour in French Canada. Last year, Amnesty supporters sent around 6 million messages from 200 countries and, going on its 14th year, the cause will now focus on those under the age of 25 who are leading forces of change. To assist, Cossette has prepared fresh and modern creative - communicating the fact that these letters not only have a direct impact on someone's life, but on governments and countries as a whole. To help place the creative, Cossette Media has rallied its media partners, including: La Presse, Bell Media, Cogeco, Groupe Capitale Médias, Journal Métro, TC and Publicité Sauvage - who have all generously provided media space across a host of channels, such as digital, radio, print and OOH in the province of Québec. |
媒体类别 | 平面 |
创意团队 | Alexandre Jutras |
客户经理 | Olivier Charbonneau |
创意团队 | Anne-Claude Chénier |
创意团队 | Thibaut Delelis |
插图 | Sébastien Lépine |
创意团队 | François Julien Rainville |
Strategist | Hugo Fournier |
创意团队 | Geneviève Duquette |
Media Manager | Hélène Gingras |
广告经理 | Isabelle Langlois |
广告经理 | Khoudia Ndiaye |
广告经理 | Andréanne Pâquet |
创意团队 | Dorian Coureau |
客户经理 | Florence Girard-Leblanc |
插图 | Anna Goodson |
Print Producer | Mario Levesque |
Print Producer | Mathilde Marletaz |
Media Manager | Marie-Pierre Desrochers |