标题 | Shower |
广告公司 | Dentsu Creative |
广告战役 | Mood Tea Campaign |
广告主 | Mood Tea |
品牌 | Mood Tea |
首次发布日期 | 2023 / 8 |
行业领域 | 咖啡,茶,巧克力饮料,早餐饮料 |
剧情简介 | It’s not every day you get to sell a not-for-profit using poo jokes, cold showers and a mounted panda head. But that’s what we did to sell Mood Tea - a social enterprise committed to fighting suicide and mental health issues amongst youth in Australia. Their brief to us was about as simple as could be: get noticed and sell more tea. But without much funding and in a very cluttered retail environment, we needed to break not-for-profit conventions. No violin music. No sad children. Instead we built our campaign off the insight that most people, no matter how good they are, wouldn’t just buy a product because it does good for the world. It had to be a good quality product too. With that in mind we launched a series of ads with a mean-spirited and detestable spokesperson. His message: he doesn’t drink the tea because it does good; he drinks it because it tastes good. |
媒体类别 | 电视 |
长度 | |
General Manager | Rachel Troy |
Marketing Manager | Kate Holland |
Strategy Director | Tim Mottau |
创意总监 | Chris Berents |
创意总监 | Ant Hatton |
客户总监 | Josh Pelz |
制片 | Tom Pearce |
Media (Agency side) | Carat Intraprasit |
Managing Director | Lauren Small |
音频 | Rebecca Rumble |
Chief Executive Officer (CEO) | Chris Freel |
首席创意官 | Mandie Van Der Merwe |
首席创意官 | Avish Gordhan |
Strategist | Wil Koslowski |
PR | Tiffany Simon |
客户主管 | Emma Heazlett |
Casting | McGregors Casting |