| 标题 | The Climate Store |
| 广告公司 | Prime Weber Shandwick |
| 广告战役 | The Climate Store |
| 广告主 | Orkla |
| 品牌 | Felix |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Our research told us Felix’s demographic really wanted to shop for climate-friendly food brands, but found the sustainability information too confusing and – perhaps as a result – believed sustainable grocery shopping to be too expensive.Our inspiration was to link these two issues – clear information and cost. ‘The Climate Store’ would be (Klimatbutiken) the world’s first grocery store where the ‘price’ of each item would be its carbon footprint. Customers could shop at this pop-up and compare a range of products priced in ‘carbon dioxide equivalent’ (CO2e) currency, ‘paying’ at the till using special CO2e banknotes. To truly consider the impact of their choices, everyone would have a limit of 18.9 kg CO2e – the maximum personal weekly allowance if we are to meet the 2030 Paris Agreement goals. They would leave with their groceries and a receipt itemising the CO2e of each purchase, to reflect upon later. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 制作公司 | Ndoto Media |
| 制作公司 | Pod Sthlm |
| 美术指导 | Felix Holfve |
| Chief Marketing Officer (CMO) | Thomas Sjöberg |
| 创意总监 | Isak Landaboure |
| 设计师 | Johanna Åkeson |
| 制片 | Alexander Stangel |
| 制片 | Marcus Bjellder |
| Planner | Beata Berg |
| Brand Management | Josefine Sohl |
| Brand Management | Madeleine Lund Holmberg |
| Creative Director, Copywriter | Nadine Le Gros |
| Event production | Gigstr |
| Event production | Rubish Productions |
| Key Account Manager | Ylva Lindberg |
| Senior Strategist / Key Account Manager | Edward Boëthius |