导演
at
Papaya Films
| 标题 | OLX for the International Women’s Day |
| 广告公司 | 180heartbeats + JvM |
| 广告战役 | OLX for the International Women’s Day |
| 广告主 | OLX |
| 品牌 | OLX |
| 首次发布日期 | 2020 / 3 |
| 行业领域 | 其他在线服务 |
| 剧情简介 | We've discovered that women in Poland work without a salary 68 days a year . This is due to the gender pay gap of 18,5% (Central Statistical Office of Poland). 8th of march is the first salary day. By this insight we highlighted the problem of equality in the workplace. We placed the spot on social media and on bezjaj.org.pl (meaning literally “no balls”, refers to Polish catchphrase- “you kidding me” ). Beside the hero video, viewers had access to video about individual problems, information and statistics on: sticky floor, velvet ghetto, self-discrimination, glass ceiling, and tokenism.The campaign was mostly activated in Social Media, and its total reach, including YT, was over 5,5 million views. Total campaign Facebook reach and the number of gained unique users as well, was 7,8 million in total. PR reach over 300 000 PLN media equivalents. |
| 媒体类别 | 电视 |
| 长度 | |
| Head of Marketing | Marcin Sienkowski |
| PR Specialist | Paulina Rezmer |
| Senior Graphic Designer | Lukasz Fabis |
| Senior Social Media Specialist | Michal Wisniewski |
| 首席创意官 | Mikołaj Sadowski |
| Chief Executive Officer (CEO) | Marcin Gaworski |
| 创意总监 | Bartłomiej Walczuk |
| Business Director | Radosław Smorga |
| 美术指导 | Tomasz Dubiel |
| 项目经理 | Pawel Klimaszewski |
| PR manager | Magdalena Łukasiuk |
| 导演 | Julia Rogowska |
| Managing Director | Marcin Dworucha |
| Production Coordinator | Ola Gecka |
| 后期制作 | Jan Obrębowski |
| 音频后期制作 | Błażej Kafarski |