标题 | 52 cancer stories a day |
广告公司 | Fahrenheit DDB |
广告战役 | 52 cancer stories a day |
广告主 | Ponle Corazon - Peruvian Children Cancer Foundation |
品牌 | Ponle Corazon - Peruvian Children Cancer Foundation |
首次发布日期 | 2021 / 8 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | 52 cancer stories a day |
剧情简介 | The Peruvian Cancer Foundation statistics say that they receive an average of 52 new cancer cases per day. That’s 52 new cancer stories every 24 hours!!!! the exact time Instagram Stories last. So @fahrenheitddb developed 52 animated stories from the real-life cases received in partnership with illustration collective, Los Hermanos Magia, four post-production houses and two audio studios. All stories direct viewers to the Foundation’s donation page. |
哲学 | The Peruvian Cancer Foundation statistics say that they receive an average of 52 new cancer cases per day. That’s 52 new cancer stories every 24 hours!!!! the exact time Instagram Stories last. So FahrenheitDDB developed 52 animated stories from the real-life cases received in partnership with illustration collective, Los Hermanos Magia, four post-production houses and two audio studios. All stories direct viewers to the Foundation’s donation page. |
问题 | In Peru, Cancer is being overshadowed by the pandemic. So how do we get people to look at this problem again? We overran the place they are staring all day long: Instagram. |
媒体类别 | 手机广告 |
长度 | |
首席创意官 | Ricardo Chadwick |
执行创意总监 | Sergio Franco Tosso |
Creative / Art Direction | Joe Almeida |
Creative Copy | Alonso Castillo |
Head of Production | Vanessa Díaz |
广告公司制片 | Andriette Helm |
Brand Director | Andrea Gomero |
Graphic Designer | Josue Ramos |
客户主管 | Veronica Casas |
客户主管 | Melanie Torres |